Căutare
Ultimele subiecte
Cine este conectat?
În total sunt 1 utilizatori conectați: 0 Înregistrați, 0 Invizibil și 1 Vizitator :: 1 Motor de căutareNici unul
Recordul de utilizatori conectați a fost de 18, Joi Iul 22, 2021 2:02 am
The rise of vanity galleries
Pagina 1 din 1
The rise of vanity galleries
March 20, 2009
A few emails have arrived lately from artists asking about the sudden appearance of vanity galleries in their areas. Vanity galleries levy a fee to each of their artists or for each piece exhibited. As most of these galleries work on a lower-than-standard commission rate, artists can be in a dilemma as to whether this arrangement might work out better in the long run. While art sales may be slower these days, a regular inflow from artists' pockets can begin to cover gallery overheads.
The situation is compounded by the current overabundance of eager-to-exhibit artists and, believe it or not, the overabundance of artists with willing cash.
Some of these vanity galleries have a complex list of charges for each service rendered--start-up fees, web presence, catalogues, unit hanging charges, etc. At first look it's a rip-off; on second look it could be a significant model for the future.
On the positive side, the system puts downward pressure on commissions. Traditionally, it's been the high commission (generally 50 percent) that puts a strain on art investment values. Comparative investments like real estate come in at 4 to 7 percent, while common stocks can be had for less than 2 percent commissions. The investment-minded collector of living artists has to wait a considerable time for some art to decently appreciate. The art of dead artists is another matter--if you happen to be dead, your work can change hands for as little as 10 percent. Nice thought.
On the negative side, vanity galleries tend to bypass the impecunious up-and-comers who may really have something to offer. Further, the very idea of mining artists rather than buyers is a miserable one, particularly for artists. Most artists of my acquaintance give these guys the brush-off; a few have accepted paying up front as part of the new reality.
Proper commercial galleries represent artists they are keen on, not those who will pay them to hang their stuff. While we all know there is not necessarily a correlation between quality and saleability, the hard cold fact is that artists are always entering the market with substandard art that also just happens to be difficult to sell. Vanity galleries will see these folks as their natural prey.
Best regards,
Robert
PS: "There is nothing so agonizing to the fine skin of vanity as the application of a rough truth." (Edward G. Bulwer-Lytton)
Esoterica: These days, artists are doing all kinds of creative things to thrive. The "home show" is making a comeback. This is where an artist secures a friend's upscale home and makes it look like an art gallery for a day's bonanza. A nice touch is when a favorite charity is included in the party. With direct sales, the artist is better able to facilitate future trades and price increases to a growing number of favoured collector friends. This still leaves something on the table for the 10 percent boys who will spring into action after the artist has gone to the big studio in the sky.
--------------------------------------------------------------------------------
Current clickback: In search of John Collier contains reader responses and live comments on a relatively unknown Pre-Raphaelite painter. We've also included more illustrations of his work.
Read this letter online. Give your own insights and opinions on current changes in the way artists market their art. Illustratable comments can also be made at rgenn@saraphina.com.
Facebook: Michelle Moore, 20, who manages our free links, thought my face would be okay for Facebook. She put the letter there too. Now she's done it again for Twitter.
If a friend of yours is trying to subscribe to the Twice-Weekly letter via Constant Contact, please let them know that as well as subscribing they must confirm their subscription by replying to the email they will be receiving from Constant Contact. This is to prevent it going to people who really don't want it.
Featured Responses: Alternative to the instant Live Comments, Featured Responses are illustrated and edited for content. If you would like to submit your own for possible inclusion, please do so. Just click 'reply' on this letter or write to rgenn@saraphina.com.
--------------------------------------------------------------------------------
Make a smart move! A Premium Art Listing in the Painter's Keys Art Directory is the most effective thing an artist can do to be tastefully and respectably noticed. This listing--really a mini web page--costs $100 per year and we do all the set-up. Find out how well it might work for you.
--------------------------------------------------------------------------------
Yes, please go ahead and forward this letter to a friend. This does not mean that they will automatically be subscribed to the Twice-Weekly Letter. They have to do it voluntarily and can find out about it by going to The Painter's Keys website.
Subscribe Free!
Your name and email
address will be kept safe. To Unsubscribe or Change Your Email Address, please click Safe Unsubscribe and Update Profile/Email Address links found at the bottom of this email.
--------------------------------------------------------------------------------
(c) Copyright 2009 Robert Genn. If you wish to copy this material to other publications or mail lists, please ask for permission by writing rgenn@saraphina.com. Thanks for your friendship.
A few emails have arrived lately from artists asking about the sudden appearance of vanity galleries in their areas. Vanity galleries levy a fee to each of their artists or for each piece exhibited. As most of these galleries work on a lower-than-standard commission rate, artists can be in a dilemma as to whether this arrangement might work out better in the long run. While art sales may be slower these days, a regular inflow from artists' pockets can begin to cover gallery overheads.
The situation is compounded by the current overabundance of eager-to-exhibit artists and, believe it or not, the overabundance of artists with willing cash.
Some of these vanity galleries have a complex list of charges for each service rendered--start-up fees, web presence, catalogues, unit hanging charges, etc. At first look it's a rip-off; on second look it could be a significant model for the future.
On the positive side, the system puts downward pressure on commissions. Traditionally, it's been the high commission (generally 50 percent) that puts a strain on art investment values. Comparative investments like real estate come in at 4 to 7 percent, while common stocks can be had for less than 2 percent commissions. The investment-minded collector of living artists has to wait a considerable time for some art to decently appreciate. The art of dead artists is another matter--if you happen to be dead, your work can change hands for as little as 10 percent. Nice thought.
On the negative side, vanity galleries tend to bypass the impecunious up-and-comers who may really have something to offer. Further, the very idea of mining artists rather than buyers is a miserable one, particularly for artists. Most artists of my acquaintance give these guys the brush-off; a few have accepted paying up front as part of the new reality.
Proper commercial galleries represent artists they are keen on, not those who will pay them to hang their stuff. While we all know there is not necessarily a correlation between quality and saleability, the hard cold fact is that artists are always entering the market with substandard art that also just happens to be difficult to sell. Vanity galleries will see these folks as their natural prey.
Best regards,
Robert
PS: "There is nothing so agonizing to the fine skin of vanity as the application of a rough truth." (Edward G. Bulwer-Lytton)
Esoterica: These days, artists are doing all kinds of creative things to thrive. The "home show" is making a comeback. This is where an artist secures a friend's upscale home and makes it look like an art gallery for a day's bonanza. A nice touch is when a favorite charity is included in the party. With direct sales, the artist is better able to facilitate future trades and price increases to a growing number of favoured collector friends. This still leaves something on the table for the 10 percent boys who will spring into action after the artist has gone to the big studio in the sky.
--------------------------------------------------------------------------------
Current clickback: In search of John Collier contains reader responses and live comments on a relatively unknown Pre-Raphaelite painter. We've also included more illustrations of his work.
Read this letter online. Give your own insights and opinions on current changes in the way artists market their art. Illustratable comments can also be made at rgenn@saraphina.com.
Facebook: Michelle Moore, 20, who manages our free links, thought my face would be okay for Facebook. She put the letter there too. Now she's done it again for Twitter.
If a friend of yours is trying to subscribe to the Twice-Weekly letter via Constant Contact, please let them know that as well as subscribing they must confirm their subscription by replying to the email they will be receiving from Constant Contact. This is to prevent it going to people who really don't want it.
Featured Responses: Alternative to the instant Live Comments, Featured Responses are illustrated and edited for content. If you would like to submit your own for possible inclusion, please do so. Just click 'reply' on this letter or write to rgenn@saraphina.com.
--------------------------------------------------------------------------------
Make a smart move! A Premium Art Listing in the Painter's Keys Art Directory is the most effective thing an artist can do to be tastefully and respectably noticed. This listing--really a mini web page--costs $100 per year and we do all the set-up. Find out how well it might work for you.
--------------------------------------------------------------------------------
Yes, please go ahead and forward this letter to a friend. This does not mean that they will automatically be subscribed to the Twice-Weekly Letter. They have to do it voluntarily and can find out about it by going to The Painter's Keys website.
Subscribe Free!
Your name and email
address will be kept safe. To Unsubscribe or Change Your Email Address, please click Safe Unsubscribe and Update Profile/Email Address links found at the bottom of this email.
--------------------------------------------------------------------------------
(c) Copyright 2009 Robert Genn. If you wish to copy this material to other publications or mail lists, please ask for permission by writing rgenn@saraphina.com. Thanks for your friendship.
Pagina 1 din 1
Permisiunile acestui forum:
Nu puteti raspunde la subiectele acestui forum
|
|
Lun Mai 14, 2012 4:11 pm Scris de arbex
» Tabara de initiere in pictura hobby art in Maramures
Mier Apr 20, 2011 10:58 am Scris de arbex
» PETER JECZA
Lun Mai 17, 2010 8:36 am Scris de Admin
» HOTARÂRE nr. 518 din 7 aprilie 2004 pentru aprobarea Normelor metodologice privind exportul definitiv sau temporar al bunurilor culturale mobile
Lun Mai 17, 2010 8:19 am Scris de Admin
» Enciclopediei Artistilor Romani Contemporani- anunt pentru artistii profesionisti
Lun Mai 17, 2010 8:13 am Scris de Admin
» Tabara de pictura Hobby Art
Mar Mai 11, 2010 4:39 pm Scris de arbex
» Raport despre rezidenta la ICR Venetia - iunie/noiembrie 2009
Sam Apr 03, 2010 10:55 am Scris de Admin
» TWILIGHT VISIONS: SURREALISM, PHOTOGRAPHY, AND PARIS
Vin Mar 05, 2010 3:59 pm Scris de Admin
» JOSEPH BEUYS: “We Are the Revolution”
Vin Mar 05, 2010 3:56 pm Scris de Admin